Scion FR-S Nominated to Best of 2013 List by Cars.com

The Scion FR-S was nominated as a Best of 2013 car by Cars.com, an online review and consumer information website. Judges evaluated this year’s new and redesigned cars, and they praised the FR-S for its driving experience and affordability. The FR-S shares its nomination with the Subaru BRZ.
 

Toyota Launches Fourth-Generation of Original Crossover SUV – The 2013 RAV4

Toyota’s fourth-generation RAV4 arrives in January, a reinvention of the world’s original crossover sport utility vehicle. The new RAV4 offers balanced performance and capability, including great fuel efficiency, class-leading cargo capacity, striking design, and a compelling array of standard features. RAV4 is available in three trim levels: LE, XLE and Limited.
 

Car and Driver Magazine Names FR-S to 10Best Cars of 2013

The Scion FR-S earned recognition today from Car and Driver, the world's largest automotive publication, as part of its “10Best” cars of 2013. The magazine highlights the best cars for under $80,000 available on showroom floors in January 2013. Scion introduced the FR-S earlier this year to positive industry reviews and consumer excitement. The FR-S shares its spot on the list with the Subaru BRZ.

All-New 2013 Toyota RAV4 Makes World Debut at Los Angeles International Auto Show

The all-new 2013 RAV4 crossover SUV made its world debut today at the 2012 Los Angeles International Auto Show.  Toyota’s fourth-generation RAV4, the world’s original crossover sport utility vehicle, arrives early next year.

2013 Toyota Corolla Adds New Premium Packages

The Toyota Corolla, already one of the best-equipped cars in the compact class, offers new comfort amenities with a choice of Premium Packages for both the LE and S grades for 2013. All Corolla models feature a revised chrome-accented grille for 2013, and the LE and S grades include a standard Display Audio system with 6.1-inch touch screen.

2013 RAV4 Pre-Reveal

Coming Soon - The 2013 RAV4 is a new generation rewriting the rules of style, embodying sophistication and strength - a dynamism that adapts to the changing pace of life (video).

Antron Brown's Toyota "DragQuoia" Wins Prestigious Gran Turismo™ Award at SEMA

Antron Brown's outrageous Toyota Sequoia family dragster, known as "DragQuoia," captured Sony Computer Entertainment America's Gran Turismo™ Award for Best Truck or SUV at the 2012 SEMA Show.

The Gran Turismo™ Awards celebrate excellence and innovation in the automotive industry for SEMA show exhibitors, as selected by Gran Turismo creator Kazunori Yamauchi.  The 10th annual Gran Turismo™ Awards show was held last night in Las Vegas, with hip hop superstar Snoop Dogg as host.

DUB Magazine Builds an Avalon with Attitude for the SEMA Show

DUB Magazine, a name synonymous with incredible wheels on cool custom cars with inner-city influence, has rendered its urban touch to the newest car in the Toyota lineup: the 2013 Avalon. In creating its latest ride, DUB has taken the new Avalon where few, if any, have gone before. The magazine's unique take on the Avalon makes its debut on Oct. 30 at the Toyota booth in the 2012 SEMA Show.

Toyota Celebrates 35 Years of Research and Development in the United States

Toyota Technical Center (TTC), a division of Toyota Motor Engineering and Manufacturing North America, Inc., will celebrate its 35th Anniversary with team members and executives this week at locations in Michigan, Arizona and California.

Toyota Technical Center (TTC) has been the driving force behind Toyota's North American engineering and research & development (R&D) activities since 1977. Headquartered in Michigan, TTC has R&D facilities in Ann Arbor, Saline, Plymouth and Livonia. In California,
TTC has R&D facilities in Gardena and Torrance and operates the Toyota Arizona Proving Ground near Phoenix.

Toyota Powers-Up First of its Kind Stationary Fuel Cell

Furthering its commitment to alternative energy and the environment, Toyota Motor Sales, U.S.A., Inc. (TMS) activated today a new 1.1-megawatt hydrogen fuel cell generator on the Torrance headquarters campus. The fuel cell will supply approximately half of the electricity for six headquarters buildings during peak demand, while producing zero emissions. Designed and built by Ballard Power Systems, the proprietary Proton Exchange Membrane (PEM) stationary fuel cell is the largest PEM fuel cell of its kind. The fuel cell is powered by hydrogen gas fed directly from a pre-existing industrial hydrogen pipeline, also a first for this technology. This direct power source allows Toyota to reduce utility grid electricity usage during peak power demand. The same hydrogen pipeline also supplies a hydrogen filling station adjacent to the TMS campus used to fuel Toyota’s and other manufacturers fuel cell hybrid vehicle fleets.

Toyota Brings Hybrids to the Living Room as First Automaker on HSN

Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.

Toyota Sponsors LATISM Twitter Party on Education, Featuring National Center for Family Literacy

Toyota and Latinos in Tech Innovation and Social Media (LATISM) will team up to host a candid education discussion on Oct. 4, leveraging the inclusiveness of Twitter and the expertise of the National Center for Family Literacy (NCFL), a longtime partner of Toyota. The hour-long open discussion will begin at 9 p.m. EDT using the hashtags #ToyotaLatino and #LATISM.

Scion’s ‘What Moves You’ Campaign Highlights Unique ‘Scion Story’ in New Chapter of Brand’s Evolution

“The recent introductions of the FR-S sports car and the premium micro-subcompact iQ have expanded Scion’s target audience. While these new products have successfully increased awareness of the lineup, many people have only a vague understanding of Scion’s uncommon brand attributes,” said Doug Murtha, Scion vice president. “With this in mind, the ‘What Moves You’ campaign is the first of several important initiatives designed to better familiarize consumers with the brand.

Charitable Endeavors Stand to Benefit from Toyota Racing Dream Build Challenge

The four contenders, who are racing against the clock to complete their vehicle in just a few short weeks, are: NASCAR Chase for the Championship contender Clint Bowyer, who is building an ultra-high-tech Prius in hopes of benefitting the Emporia Community Foundation; NHRA Top Fuel points leader Antron Brown and his drag-race-inspired Sequoia, whose victory could assist Racers for Christ; NASCAR superstar Kyle Busch, who hopes his stylish road-race Camry will secure a donation to the Kyle Busch Foundation; and NHRA Nitro Funny Car phenom Alexis DeJoria, who is transforming a Tundra into an all-out desert racer on behalf of Safety Harbor Kids.

Toyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study

Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults. Results of the Teen Driver Distraction Study commissioned by the Toyota Collaborative Safety Research Center (CSRC) in July 2012 will be released incrementally as data is analyzed.

Toyota Announces 2012 Camry SE Sport Limited Edition Model!!!

This new Camry SE Sport edition combines a desirable equipment package with the proven Camry mid-size, four-cylinder sedan formula at a very accessible Manufacturer’s Suggested Retail Price of $25,995 (price does not include a Destination Preparation and Handling fee). The Camry SE Sport includes 18” alloy wheels with smoked finish, 8-way power seat, power sunroof, and Display Audio (6.1-inch touchscreen) with Navigation and Entune™.

Toyota’s $1,000 Rebate Program for College Graduates Now Includes the New Prius c

 
Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, is excited to announce that the new Prius c is the first hybrid vehicle option available to recent college graduates who want to take advantage of the company’s College Grad Rebate Program. TFS hopes to make the transition from college to workforce easier and more affordable by offering a $1,000 rebate to qualified college graduates toward the purchase of any new Scion models and select new Toyota vehicles, including the Camry (excluding Camry hybrid), Corolla, Matrix, RAV4, Tacoma, Yaris, and now, the Prius c.

Toyota's TABC Plant Celebrates 40 Years of Manufacturing in California

Toyota Auto Body California, Inc., (TABC), Toyota’s first manufacturing investment in the U.S., today celebrated its 40^th anniversary with team members, government and community officials, suppliers and executives.

TABC, originally known as Atlas Fabricators, contracted with Toyota in 1972 to produce truck beds for vehicles destined for the U.S. Two years later, Toyota purchased the operations and renamed it TABC, becoming the first manufacturing investment in the U.S. for Toyota.

Today, TABC employs 470 and its investment tops $270 million. It produces stamped and welded parts, steering columns and catalytic converters for a number of Toyota’s vehicle assembly plants in North America and Japan and tests, inspects and repackages end-of-life hybrid vehicle batteries.

Sgt. Dakota Meyer and the U.S. Chamber of Commerce National Chamber Foundation's Hiring Our Heroes Program to Assist Veterans in Job Searches

Toyota Motor Sales U.S.A., Inc. announced today a partnership with Medal of Honor recipient Sgt. Dakota Meyer and the U.S. Chamber of Commerce’s National Chamber Foundation as part of an ongoing initiative to support returning troops and veterans making the transition from military to civilian jobs.   Sgt. Meyer, the first living Marine in three decades to receive the Medal of Honor, will be appearing at various Hiring Our Heroes job fairs around the country to meet with veterans and help them understand the importance of personal branding and how to translate military skills to future employers.

Toyota RAV4 EV

Newport Beach, Calif., August 2, 2012 – Toyota Motor Sales, USA, Inc. (TMS) offered news media first drive opportunities today for the Toyota RAV4 EV, an all-new, all-electric SUV arriving in select California dealerships later this summer. During the media event, Toyota engineers lifted the hood and shared developmental and technical details of this unique electric vehicle, while sales and marketing executives discussed launch and distribution strategy. Offering outstanding performance, comfort and versatility RAV4 EV is expected to achieve an EPA-estimated driving range rating of approximately 100 miles.  It charges in approximately six hours on a 240V/40A charger.

Second Group of 25 Winners Announced in Toyota 100 Cars for Good Program

Starting May 14 and running through August 21, each day five nonprofit organizations are profiled on the 100 Cars for Good Facebook page. Registered Facebook users are able to vote once daily for the nonprofit they think can do the most good with a new vehicle. The organization with the most votes at the end of the day will win a new Toyota vehicle. The four runners-up will each receive a $1,000 cash grant from Toyota.

Buckle Up for Life

Responding to disproportionate rates of African American and Hispanic children dying in motor vehicle-related crashes, Cincinnati Children’s Hospital Medical Center and Toyota today announced that they are doubling the reach of their groundbreaking safety education program Buckle Up for Life. Buckle Up for Life – or Abróchatea laVida in Spanish – is the only national program of its kind.

All-New 2013 Toyota Avalon Features Both Gasoline and Hybrid Powertrains

When the all-new, North American designed and engineered 2013 Avalon goes on sale later this year, consumers can choose between a powerful V6 gasoline powertrain and Toyota’s proven Hybrid Synergy Drive. The efficiency offered by the new hybrid model will help the all-new premium mid-size sedan achieve excellent fuel economy with an EPA-rating of 40 mpg combined.
Click the link to read more!

What is Entune??

Connect with your car

Entune™ is a revolutionary in-car technology that keeps you and your Toyota connected. Featuring a collection of popular mobile apps and data services, the available Entune™ system allows you to access a wide variety of personalized content and services - all from the comfort of your Toyota vehicle.

What is Entune™?

Entune™ includes three years of complimentary access to apps including Bing™, iHeartRadio[1], MovieTickets.com[1], OpenTable® [1], and Pandora®. Additionally, Entune™ offers a variety of data services such as fuel prices, sports, stocks, traffic, and weather. These services are delivered via most smartphones and some feature phones using Bluetooth® [3] wireless technology and a cellular data connection.

Experience Entune for yourself right here at Cox Toyota!

The next level!

Learn More About Toyota Care!

Peace of mind with every new Toyota. We at Toyota are devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we're including a complimentary worry-free maintenance plan [1] and roadside assistance with the purchase or lease of every new Toyota. For 2 years or 25,000 miles, whichever comes first, you and your new vehicle will be covered. It's complimentary peace of mind, and we're the first full-line brand to offer anything like it.

The Sienna SE Minivian: "Daddy Like."

Sienna wins Motor Trend Minivan Comparison Test (1)
"Sienna has the best power, the best handling, and by far the best steering of the three."

Compare the 2012 4Runner...

Head to head comparison of the rugged & sleek Toyota 4Runner against the competition. See the advantages of going Toyota when searching for your next SUV!!

Toyota In The News

The Latest

The list of winners of the Insurance Institute of Highway Safety's TOP SAFETY PICK award is longer than ever this year. Toyota/Lexus/Scion has 15 winners for 2012, more than any other auto manufacturer.

Welcome Home Troops! This one's for you...

Click the link for details on this very special financing offer from Toyota.

It's Ready. Are You? The 2012 Camry

Camry L msrp $21,955

$200 less than 2011 model.
Legendary Toyota Camry efficiency, reliability and power. Still standard.
Standard ten airbags

Standard 60/40 split fold-down rear seat
Standard USB port with iPod® connectivity
Standard BLU Logic® Hands Free System

2012 Detroit Auto Show: Introducing the Prius-c

The company says the “c” stands for city, which means it’s small ...Think of it as the Mini-Me of the Prius family, smaller, even, than a Mini Cooper. And while the C is short on room, it’s long on fuel economy: Toyota claims 53 mpg in city driving. The Prius C is powered by a 1.5-liter, four-cylinder gas engine and a 144-volt nickel-metal hydride battery. Toyota says the “total hybrid system output” is 99 hp.

For Toyota Owners...

You've arrived! Think of this as your vehicle's personal assistant, offering everything you need to keep moving forward. Check out the video and have a look around.