Scion’s ‘What Moves You’ Campaign Highlights Unique ‘Scion Story’ in New Chapter of Brand’s Evolution

“The recent introductions of the FR-S sports car and the premium micro-subcompact iQ have expanded Scion’s target audience. While these new products have successfully increased awareness of the lineup, many people have only a vague understanding of Scion’s uncommon brand attributes,” said Doug Murtha, Scion vice president. “With this in mind, the ‘What Moves You’ campaign is the first of several important initiatives designed to better familiarize consumers with the brand.

Charitable Endeavors Stand to Benefit from Toyota Racing Dream Build Challenge

The four contenders, who are racing against the clock to complete their vehicle in just a few short weeks, are: NASCAR Chase for the Championship contender Clint Bowyer, who is building an ultra-high-tech Prius in hopes of benefitting the Emporia Community Foundation; NHRA Top Fuel points leader Antron Brown and his drag-race-inspired Sequoia, whose victory could assist Racers for Christ; NASCAR superstar Kyle Busch, who hopes his stylish road-race Camry will secure a donation to the Kyle Busch Foundation; and NHRA Nitro Funny Car phenom Alexis DeJoria, who is transforming a Tundra into an all-out desert racer on behalf of Safety Harbor Kids.

Toyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study

Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults. Results of the Teen Driver Distraction Study commissioned by the Toyota Collaborative Safety Research Center (CSRC) in July 2012 will be released incrementally as data is analyzed.

Toyota Announces 2012 Camry SE Sport Limited Edition Model!!!

This new Camry SE Sport edition combines a desirable equipment package with the proven Camry mid-size, four-cylinder sedan formula at a very accessible Manufacturer’s Suggested Retail Price of $25,995 (price does not include a Destination Preparation and Handling fee). The Camry SE Sport includes 18” alloy wheels with smoked finish, 8-way power seat, power sunroof, and Display Audio (6.1-inch touchscreen) with Navigation and Entune™.