Cincinnati Children's Hospital Medical Center and Toyota Kick-Off Nationwide Pledge to Encourage Americans to Buckle Up For Life

Cincinnati Children’s Hospital Medical Center, a national leader in pediatric medicine, and Toyota announced today the first annual National Buckle Up for Life Day - a nationwide movement dedicated to improving child passenger safety. In recognition of Child Passenger Safety Week (September 15-21, 2013), the partnership will launch “National Buckle Up for Life Day” revealing new research findings on child car seat safety, increased funding from Toyota for three new Buckle Up for Life partner cities, and a nationwide pledge encouraging the nation to Buckle Up for Life.

It's No Illusion. Mississippi-Built Corolla Makes its Local Debut

In front of an estimated crowd of nearly 9,000 people at the BancorpSouth Arena this afternoon the all-new, next generation 2014 Corolla officially made its Mississippi debut at its line off ceremony, featuring an illusionist, aerialists, fire artists and other performers.  Attendees included Toyota Mississippi team members and their families, suppliers and invited guests including Miss. Lt. Governor Tate Reeves and Congressman Alan Nunnelee.

Toyota Pays off Car Loan and Gives SUV to 50 Millionth Customer

Imagine a stranger wearing a suit strolling into your backyard carrying balloons, the title to your car and the keys to another car. That's exactly what happened to NYPD veteran Michael Dee when Toyota executive Bill Fay surprised him during a family barbecue.