Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.

“At Toyota, our focus is not only on protecting people in case of an accident, but also on preventing that accident from happening in the first place,” said Chuck Gulash, Director of Toyota’s Collaborative Safety Research Center (CSRC).  “While the auto industry will never eliminate every potential driver distraction, we can develop new ways to keep driver attention and awareness where it needs to be – on the road ahead.”

Happy Trails, FJ Cruiser

It’s finally here…and then it’s gone.  Toyota today unveiled the 2014 FJ Cruiser Trail Teams Ultimate Edition at a press conference held at the 2013 Specialty Equipment Market Association (SEMA) Show. 

The 2014 Trail Teams Ultimate Edition is a commemorative final special edition of the FJ Cruiser.    It is the toughest and most capable FJ ever and pays tribute to the iconic vehicle that will end its production run at the conclusion of the 2014 model year.  With limited production, only 2,500 will be built.