More Than Skin Deep: America’s Best-Selling Car Gets Even Better With a Sweeping Redesign for 2015

NEW YORK (April 16, 2014) - So what do you do when you have the best-selling car in the industry for 12 straight years? You find ways to make it even better. That’s exactly what Toyota did with the introduction of the new 2015 Camry. After selling almost a million of the industry’s benchmark sedan since the current generation launched in 2011, Toyota stripped it down to its chassis and rebuilt it from the ground up, raising the bar yet again in the ultra-competitive mid-size sedan segment.

Toyota Develops New Series of Gas Engines That Will Boost Fuel Efficiency At Least 10%

Toyota City, Japan – Toyota will soon introduce vehicles globally with a series of newly-developed, highly efficient gasoline engines that achieve outstanding thermal efficiency¹ and fuel efficiency improvements of at least 10%.

The new engines leverage combustion and loss-reduction technologies Toyota has refined in its dedicated hybrid engines. Two engines will form the base of the new series. The first is a 1.3-liter gasoline engine using the Atkinson cycle normally used in dedicated hybrid vehicles that achieves a maximum thermal efficiency of 38 percent — top-level among mass-produced engines. The second is a 1.0-liter gasoline engine, jointly developed with Daihatsu Motor Co., Ltd., that has achieved maximum thermal efficiency of 37 percent.

Toyota and VMI Announce 2nd Annual Star Spangled Salute Contest for Disabled U.S. Veterans

 Toyota Motor Sales USA and Vantage Mobility International (VMI) announced today the 2^nd Annual Operation Independence Star Spangled Salute contest.  The online contest gives America’s disabled military veterans the chance to win a new Toyota Sienna with VMI’s Access 360 In-floor Ramp Conversion system.  The online contest will run Wed., April 2 to Sun., Nov. 9, 2014, and is open to all disabled U.S. veterans. The winner will be randomly drawn on Sun., Nov. 9 and announced on Veterans Day Tues., Nov. 11, 2014.  The Star Spangled Salute contest is a part of VMI’s Operation Independence program.