Scion’s ‘What Moves You’ Campaign Highlights Unique ‘Scion Story’ in New Chapter of Brand’s Evolution

“The recent introductions of the FR-S sports car and the premium micro-subcompact iQ have expanded Scion’s target audience. While these new products have successfully increased awareness of the lineup, many people have only a vague understanding of Scion’s uncommon brand attributes,” said Doug Murtha, Scion vice president. “With this in mind, the ‘What Moves You’ campaign is the first of several important initiatives designed to better familiarize consumers with the brand.

Charitable Endeavors Stand to Benefit from Toyota Racing Dream Build Challenge

The four contenders, who are racing against the clock to complete their vehicle in just a few short weeks, are: NASCAR Chase for the Championship contender Clint Bowyer, who is building an ultra-high-tech Prius in hopes of benefitting the Emporia Community Foundation; NHRA Top Fuel points leader Antron Brown and his drag-race-inspired Sequoia, whose victory could assist Racers for Christ; NASCAR superstar Kyle Busch, who hopes his stylish road-race Camry will secure a donation to the Kyle Busch Foundation; and NHRA Nitro Funny Car phenom Alexis DeJoria, who is transforming a Tundra into an all-out desert racer on behalf of Safety Harbor Kids.

Toyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study

Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults. Results of the Teen Driver Distraction Study commissioned by the Toyota Collaborative Safety Research Center (CSRC) in July 2012 will be released incrementally as data is analyzed.

Toyota Announces 2012 Camry SE Sport Limited Edition Model!!!

This new Camry SE Sport edition combines a desirable equipment package with the proven Camry mid-size, four-cylinder sedan formula at a very accessible Manufacturer’s Suggested Retail Price of $25,995 (price does not include a Destination Preparation and Handling fee). The Camry SE Sport includes 18” alloy wheels with smoked finish, 8-way power seat, power sunroof, and Display Audio (6.1-inch touchscreen) with Navigation and Entune™.

Toyota’s $1,000 Rebate Program for College Graduates Now Includes the New Prius c

 
Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, is excited to announce that the new Prius c is the first hybrid vehicle option available to recent college graduates who want to take advantage of the company’s College Grad Rebate Program. TFS hopes to make the transition from college to workforce easier and more affordable by offering a $1,000 rebate to qualified college graduates toward the purchase of any new Scion models and select new Toyota vehicles, including the Camry (excluding Camry hybrid), Corolla, Matrix, RAV4, Tacoma, Yaris, and now, the Prius c.

Toyota's TABC Plant Celebrates 40 Years of Manufacturing in California

Toyota Auto Body California, Inc., (TABC), Toyota’s first manufacturing investment in the U.S., today celebrated its 40^th anniversary with team members, government and community officials, suppliers and executives.

TABC, originally known as Atlas Fabricators, contracted with Toyota in 1972 to produce truck beds for vehicles destined for the U.S. Two years later, Toyota purchased the operations and renamed it TABC, becoming the first manufacturing investment in the U.S. for Toyota.

Today, TABC employs 470 and its investment tops $270 million. It produces stamped and welded parts, steering columns and catalytic converters for a number of Toyota’s vehicle assembly plants in North America and Japan and tests, inspects and repackages end-of-life hybrid vehicle batteries.

Sgt. Dakota Meyer and the U.S. Chamber of Commerce National Chamber Foundation's Hiring Our Heroes Program to Assist Veterans in Job Searches

Toyota Motor Sales U.S.A., Inc. announced today a partnership with Medal of Honor recipient Sgt. Dakota Meyer and the U.S. Chamber of Commerce’s National Chamber Foundation as part of an ongoing initiative to support returning troops and veterans making the transition from military to civilian jobs.   Sgt. Meyer, the first living Marine in three decades to receive the Medal of Honor, will be appearing at various Hiring Our Heroes job fairs around the country to meet with veterans and help them understand the importance of personal branding and how to translate military skills to future employers.