Toyota 4Runner SUV Celebrates the New Year with Special 30th Anniversary Discounts

To commemorate the 30^th anniversary of the iconic 4Runner sport utility vehicle (SUV), Toyota is discounting all 2014 4Runner models.  The 30^th Anniversary Discounts range from $500 for all 4Runner SR5 and Trail models, $750 for all SR5 and Trail Premium models and $1,000 on all Limited models.

Toyota's Camry and Tacoma Earn U.S. News and World Report's 2014 Best Car For The Money Award

The Toyota Camry and Tacoma received segment honors as part of U.S. News and World Report’s 2014 Best Cars for the Money awards. The 2014 Camry took top honors in the Best Midsize Car for the Money category while the 2014 Tacoma won the Best Compact Truck for the Money award

Disney's 'Muppets Most Wanted' and Terry Crews Take Toyota on a Super Bowl Joyride

TORRANCE, Calif. (Jan. 21, 2014) –The Muppets gang is in for a wild ride when they join forces with Toyota this year, blending Toyota’s exciting ‘Let’s Go Places’ spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014.

Disney’s Muppets will hit the road with Terry Crews, star of the Golden Globe®-winning FOX series “Brooklyn Nine-Nine,” in Toyota’s new commercial for the all-new 2014 Toyota Highlander. The 60-second spot, entitled “Joyride,” will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2.

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

TORRANCE, Calif., (Dec. 18, 2013) – Toyota Motor Sales, U.S.A., Inc., will debut the FCV, a sedan based fuel cell vehicle, at the 2014 Consumer Electronics Show in Las Vegas.  The reveal will feature the North America debut of the concept vehicle as well as an introduction to the fuel cell “test mule”, which logged thousands of miles during rigorous quality and durability testing on U.S. roadways.  Toyota’s news conference will be held Monday, January 6 at 1:00 PM at the Mandalay Bay Conference Center.  

TORRANCE, Calif. (Dec. 3, 2013)– Toyota Motor Sales (TMS), U.S.A., Inc., today reported November 2013 sales results of 178,044 units, an increase of 5.9 percent over November 2012 on a daily selling rate (DSR) basis.  On a raw-volume basis, unadjusted for 26 selling days in November 2013 versus 25 selling days in November 2012, TMS sales increased 10.1 percent from year-ago month.

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.

“At Toyota, our focus is not only on protecting people in case of an accident, but also on preventing that accident from happening in the first place,” said Chuck Gulash, Director of Toyota’s Collaborative Safety Research Center (CSRC).  “While the auto industry will never eliminate every potential driver distraction, we can develop new ways to keep driver attention and awareness where it needs to be – on the road ahead.”

Happy Trails, FJ Cruiser

It’s finally here…and then it’s gone.  Toyota today unveiled the 2014 FJ Cruiser Trail Teams Ultimate Edition at a press conference held at the 2013 Specialty Equipment Market Association (SEMA) Show. 

The 2014 Trail Teams Ultimate Edition is a commemorative final special edition of the FJ Cruiser.    It is the toughest and most capable FJ ever and pays tribute to the iconic vehicle that will end its production run at the conclusion of the 2014 model year.  With limited production, only 2,500 will be built.