All-New 2013 Toyota RAV4 Makes World Debut at Los Angeles International Auto Show

The all-new 2013 RAV4 crossover SUV made its world debut today at the 2012 Los Angeles International Auto Show.  Toyota’s fourth-generation RAV4, the world’s original crossover sport utility vehicle, arrives early next year.

2013 Toyota Corolla Adds New Premium Packages

The Toyota Corolla, already one of the best-equipped cars in the compact class, offers new comfort amenities with a choice of Premium Packages for both the LE and S grades for 2013. All Corolla models feature a revised chrome-accented grille for 2013, and the LE and S grades include a standard Display Audio system with 6.1-inch touch screen.

2013 RAV4 Pre-Reveal

Coming Soon - The 2013 RAV4 is a new generation rewriting the rules of style, embodying sophistication and strength - a dynamism that adapts to the changing pace of life (video).

Antron Brown's Toyota "DragQuoia" Wins Prestigious Gran Turismo™ Award at SEMA

Antron Brown's outrageous Toyota Sequoia family dragster, known as "DragQuoia," captured Sony Computer Entertainment America's Gran Turismo™ Award for Best Truck or SUV at the 2012 SEMA Show.

The Gran Turismo™ Awards celebrate excellence and innovation in the automotive industry for SEMA show exhibitors, as selected by Gran Turismo creator Kazunori Yamauchi.  The 10th annual Gran Turismo™ Awards show was held last night in Las Vegas, with hip hop superstar Snoop Dogg as host.

DUB Magazine Builds an Avalon with Attitude for the SEMA Show

DUB Magazine, a name synonymous with incredible wheels on cool custom cars with inner-city influence, has rendered its urban touch to the newest car in the Toyota lineup: the 2013 Avalon. In creating its latest ride, DUB has taken the new Avalon where few, if any, have gone before. The magazine's unique take on the Avalon makes its debut on Oct. 30 at the Toyota booth in the 2012 SEMA Show.

Toyota Celebrates 35 Years of Research and Development in the United States

Toyota Technical Center (TTC), a division of Toyota Motor Engineering and Manufacturing North America, Inc., will celebrate its 35th Anniversary with team members and executives this week at locations in Michigan, Arizona and California.

Toyota Technical Center (TTC) has been the driving force behind Toyota's North American engineering and research & development (R&D) activities since 1977. Headquartered in Michigan, TTC has R&D facilities in Ann Arbor, Saline, Plymouth and Livonia. In California,
TTC has R&D facilities in Gardena and Torrance and operates the Toyota Arizona Proving Ground near Phoenix.

Toyota Powers-Up First of its Kind Stationary Fuel Cell

Furthering its commitment to alternative energy and the environment, Toyota Motor Sales, U.S.A., Inc. (TMS) activated today a new 1.1-megawatt hydrogen fuel cell generator on the Torrance headquarters campus. The fuel cell will supply approximately half of the electricity for six headquarters buildings during peak demand, while producing zero emissions. Designed and built by Ballard Power Systems, the proprietary Proton Exchange Membrane (PEM) stationary fuel cell is the largest PEM fuel cell of its kind. The fuel cell is powered by hydrogen gas fed directly from a pre-existing industrial hydrogen pipeline, also a first for this technology. This direct power source allows Toyota to reduce utility grid electricity usage during peak power demand. The same hydrogen pipeline also supplies a hydrogen filling station adjacent to the TMS campus used to fuel Toyota’s and other manufacturers fuel cell hybrid vehicle fleets.