Toyota Is Going Places with Ximena Sariñana

Latino music fans can get the inside scoop on the 2013 Outside Lands Music and Arts Festival in San Francisco, thanks to Toyota and Latin pop music star Ximena Sariñana. Toyota will be there every step of the way, with Ms. Sariñana chronicling the event in a week-long social media series centered on music and culture.

Dubbed “Música y Destinos,” the journey will begin on August 9 with Sariñana travelling from Los Angeles to the iconic festival in a Toyota Prius. Music fans can follow Sariñana on Twitter (@XimenaMusic) as she interviews artists, exhibitors and attendees and comments on all the festival happenings. Some of Sariñana’s curated festival experience will also be highlighted via @ToyotaLatino.

“Partnering with Ximena Sariñana gives our Toyota fans and followers a unique look at the festival through the eyes of this talented, Latin Grammy-nominated artist,” said David Chung, Toyota.